UFC's Greatest
Conor McGregor. Probably THE biggest icon in UFC history. As many of us know by now, Conor just came out of his most recent fight with Dustin Poirier, where he came out defeated due to a leg injured he suffered during the fight. But before I dive into Conor and who he has become in the sport, I would like to address why I chose him. True, he is not technically a brand, a product, or a company. But once you learn the significance of who he is and what he has done, then you will realize how Conor is a product or a company all by himself. Conor McGregor came into the UFC in 2013. He fought against Marcus Brimage in a featherweight bout. Conor defeated Brimage by first round knockout in what many would argue would be his best performance in his professional career. Conor rapidly grew with fame and an enormous fanbase. A lot had to do with his character and how entertaining it was to watch his interviews and the fights were the least entertaining about him. Conor bro